The Great Question of Our Time (At Least in the Realm of Advertising)
Posted 7 April 2008 in Television by Catriona
When did iced coffee suddenly become macho?
All the iced coffee ads these days seem to emphasise that this is an inherently blokey drink.
I remember that there was a macho emphasis on some brand of milk-based drinks a few years ago—I can’t remember the name, now—but it seems to be endemic, these days.
I personally blame the Ice Break ads that suggested you weren’t worthy of incredibly sugary iced coffee made with skim milk unless you were also proficient at such extreme physical activities as jumping out of a plane in order to land on and enter another plane, or driving backwards very fast down a freeway and then clambering onto a semi-trailer with the help of some Dalek eye stalks. (Or, possibly, plungers.)
True, the last one did, I believe, have a woman in it. But the overwhelming emphasis is on hyper-masculine men drinking cold coffee from bottles, and I find this slightly odd.
I don’t have any answers, mind.
And they’re still a vast improvement over Lynx ads.