by Catriona Mills

More Musings on Advertisements

Posted 14 July 2008 in by Catriona

In no particular order of importance:

I’ve always enjoyed Mars advertisements, but this new one, with the people sprouting dragons’ or bats’ wings, isn’t a patch on the old one with the aliens at the low-gravity pool party. That filled me with a deep sense of envy.

On a different note, though: you really shouldn’t fold your girlfriend up and stick her in your front pocket. That’s . . . in fact, that’s not a girlfriend: that’s an aid. Or a toy, if you prefer.

I also don’t understand the new QUT advertisement: it makes sense that they’re trying to promote the idea that attending university will give you direction, but the image of the boy pushing the trolleys? I don’t understand what they’re trying to suggest with that. Are the trolleys emblematic of your career, and his sharp control of them—mainly, his ability to stop them scraping the car—indicative of the skills that he will learn at university? Or is it a suggestion that if you don’t attend university, you’ll end up pushing trolleys for a living?

I think the strangest advertisement I’ve seen recently, though, is the ad. for V with the tortoise that works as a lifeguard. I assume it’s an American ad., based on the female lifeguards’ red swimming costumes. But I’m not entirely certain what it’s trying to suggest: that drinking V will somehow negate a large body mass and physical awkwardness? Actually, that could be useful. Still, if I’m ever in trouble in the surf (impossible: too many sharks), I hope I don’t need to rely on the services of a tortoise.

Share your thoughts

Comment Form

All comments are moderated and moderation includes a non-spoiler policy based on Australian television scheduling.

Textile help (Advice on using Textile to format your comments)
(if you do not want your details filled in when you return)

Categories

Blogroll

Monthly Archive

2012
January
February
March
April
May
June
July
August
September
October
2011
January
February
March
April
May
June
July
August
August
October
November
December
2010
January
February
March
April
May
June
July
August
September
October
October
December
2009
January
February
March
April
May
June
July
August
September
October
November
December
2008
February
March
April
May
June
July
August
September
October
November
December