It's Been A While Since I Ranted About A Lynx Ad
Posted 9 March 2009 in Television by Catriona
We’ve just seen the new Lynx advertisement, with the little claymation cave dwellers, one of whom finds an aerosol can of the new Lynx fragrance hidden inside a rock, or something along those lines.
(Of course, they may not have dwelt in caves. They may have been any other kind of early human, but mentioning cave dwellers allows me to fondly remember the Mystery Science Theater 3000 episode of Cave Dwellers, otherwise known as Ator L’Invincible 2, which was not only hilarious—“It was the most unrealistic puppet he’d ever fought”—but also starred the genuinely charming Miles O’Keeffe. “How much O’Keeffe? Miles O’Keeffe!” But that’s beside the point.)
The ad. led to this conversation (and, yes, Nick is often this bombastic in the flesh):
NICK: Do my eyes deceive me?
ME: Sorry?
NICK: Was that actually a relatively inoffensive Lynx ad.?
ME: Well, sort of. It’s still kind of . . .
NICK: Yeah . . .
ME: But when they’re little claymation people, it’s less date-rapey.
So maybe that’s a lesson you can take on board, Lynx? Even someone who despises your advertisements as much as I do somehow finds them less offensive when the female protagonists look like animated Bratz dolls from the brief and ill-fated “Don’t We All Secretly Want A Caveman?” range.
I don’t know whether that’s an indictment of me or of you, actually.