by Catriona Mills

    Yet Another Advertisement Showing Max Walker in a Less-Than-Shining Light

    Posted 14 May 2008 in

    I’m really not sure what APIA thinks its new advertising strategy is doing; following the scamming-the-Third-World, blood-diamond advertisement, we now have one about dangeorusly rear-ending innocent drivers because you’re not paying attention to the road.

    “These days, I’d probably just walk the two blocks home.”

    What does that line mean? Is he just priding himself on his physical fitness? Or is it an exchanging-insurance-details-is-for-suckers reference?

    I can’t tell—but I’m veering towards the latter, given the horrors of the previous advertisement.

    Share your thoughts

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