Advertising Never Lets Me Down

I saw an advertisement for the new Mazda 6 earlier tonight and, while I have next to no interest in car advertisements, something struck me as a little odd.

Then, when I saw it again a moment ago, I realised what it was: they were quoting a magazine review that apparently read “Most cars have a fatal flaw, but not this one.”

A fatal flaw?

Most cars have a fatal flaw?

I know mine gets a little tetchy with me if I leave the air conditioning running for too long, but the situation’s never proven fatal.

The only way this would reassure me if they meant fatal flaw as it’s used to describe Shakespeare’s tragic heroes.

It’s a noble ambition in a car manufacturer, to work so hard to remove the hubris, jealousy, and ambition from their vehicles.