by Catriona Mills

Musings on Tonight's Advertisements

Posted 17 March 2008 in by Catriona

1. Small, computer-generated, dam-building mammals should never make appearances in tampon commercials. This seems self-evident to me.

And, on that note, I “only get one, so look after it”? What are they going to do? Repossess it if I buy the wrong brand of tampon?

2. Thank you for your kind offer of Easter specials, Woolworths, but eating something called a “Sitting Rabbit” just seems a little . . . unsportsmanlike.

3. Beer commercials are entirely dependent on a parade of homosociality—well, except for the Carlton United Brewery ads, which were kind of awesome. Not as awesome as the ad for a service I can’t currently recall, with the man picking a ninja master up from the bus stop, but still awesome.

Given this, it seems that a beer ad that emphasises that all-male rollerblading and “bromance” will flatten your beer would be counterproductive.

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